Equity Release Mis-Selling Explained

What is Mis-Selling?

Mis-selling concerns usually relate to advice suitability, risk disclosure, or whether alternatives were explored properly.

Not every poor outcome is mis-selling

A complaint should focus on whether advice was appropriate at the time, based on your goals and circumstances.

Examples of Possible Mis-Selling

• Compound interest explained too briefly
• Inheritance impact not clearly discussed
• Alternatives such as downsizing not explored
• Recommendation not aligned with documented objectives

Link examples to your records

Specific evidence is more useful than general statements when raising concerns.

Warning Signs

Warning signs can include rushed advice, unclear documentation, or recommendations that appear generic rather than tailored.

Common pattern

Consumers may only recognise concerns later when reviewing long-term cost effects.

What to Do If You Are Concerned

Write down your concerns, gather documents, and contact the firm first through its complaint process.

Next route if unresolved

If needed, escalate to the Financial Ombudsman Service after the firm's final response.